WELCOME TO “LUXE SOCIETY RECORDS”.
Sony Music Entertainment is a global recorded music company with a roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog of publishing rights that comprises some of the most profitable recordings in hip hop over the last decade. It is home to a collage of talented record artists representing music from every genre, Sony’s newest joint venture is with up and coming indie-label Luxe Records. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America, while bolstering a exciting array of talent Luxe Records consists of Sony’s most versatile indie acquisition to date, all thanks to a young visionary who up until the merger funded the entire roster independently, Ariani Copella .
Luxe Society Records is a newly-founded indie label managed by a young self-made entrepreneur & lawyer from Brooklyn, N.Y. by the name of Ariani D. Copella Esq. Since establishing The Luxe Society in 2008, the label has picked up some major industry buzz by signing the raw talent of Serius Jones, aka “The Last Great One,” the official battle King of MTV’s “Fight Club.” Featured on the BET-televised “Slaying of Jin,” Serius Jones is the unbenounced battle rap god and TeeFlii the labels’ front runner and expected to propel LSR to the top! But there is much more to this indie label than just that, our story is quite incredible. Enough so to be released on film this upcoming winter by Lions Gate. The Luxe remains an exemplary business model for other up and coming labels to learn from especially owner operator Ariani who despite Sony’s push remains the sole owner and equity shareholder in his company a feat many others have attempted but only music’s elite royalty have accomplished – “YMCMB” “Cash Money” “Aftermath” and now “The Luxe Society Records”.
Now if you thought that was all this versatile business owner has accomplished think again, Ariani AKA DJ DumbBunny is also an accomplished DJ and producer having sold over 7 million albums, singles and LP’s in his career proving this young man is truly a triple threat and a force many will need to recon with. Some may comment on his colorful past, his alleged affiliation with the MOB or documented association with the cartel, even his reported ownership in one of Las Vegas’s most successful escort agency, nevertheless Ariani dispels the gossip as “haters” either way one simple point that can’t be denied is that this young man despite all obstacles has built a record company with arguably the sound that has been defining the last four years with a company that is owned 100% outright only to be mirrored by two other mamath labels but Ariani & Luxe in an elite league.